Revenge and Redemption: Aaron's Tale of Resilience

Chapter forty

Half an hour later VP Daniel had somehow managed to turn into a nightmare overnight.

Today, they were focusing on establishing the demographic that would yield the utmost success if they directed their campaign toward them, and every single idea put forward by the members of the team had been rudely shut down.

After an aggressive rant, the room was silent for a while, before Helen decided to speak.

“Sir, based on my research so far, I think that young mothers would be a great focus.”

For the first time since she had run into him earlier in front of Aaron’s office, he spoke to me, “And why do you think that? They have just heard that the majority of the demographic that consumes energy drinks are students and middle-aged workers. Where do young mothers come into this equation?”

She wanted to give up right then, but she fought herself from rolling her eyes at him, and went on, "Gillette’s major demographic is indeed men. But during this past year, and especially after the controversia