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CHAPTER 25 - A Call to Innovation
The meeting room buzzed with this… anxious energy as Lawton stepped inside. The executives were already seated, their expressions a mix of scepticism and curiosity. He could feel their eyes on him, a silent judgement lingering in the air. Taking a deep breath, he straightened his shoulders, ready to confront all of them.

“Thank you all for gathering here today,” Lawton began, his voice steady but authoritative. “As you know, I’ve been reviewing the company’s records, and I have some concerning findings.”

He glanced at the charts projected on the screen, the stark decline in product innovation evident to all. “It appears we haven’t launched a new product in years. Can anyone explain why?”

A heavy silence fell over the room, broken only by the sound of a chair creaking as Mr Thompson, the head of marketing, shifted uncomfortably. “Well, Lawton, we’ve encountered several roadblocks,” he said cautiously. “One reason is that we’ve run out of ideas. The market has changed, and we’ve strug
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