March 21, 2023, 7:30 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001Daniel was finishing up his daily morning routine. He had just returned to his unit from the gym and was getting ready to have breakfast and freshen up, when suddenly, his phone beeped, indicating a new message. He picked it up and saw that it was a text message from Aeryl. "Sorry, Sir Daniel, I think I'll be running late. There are no jeepneys at all," it read.Concerned, Daniel replied, "Eh? Is there an accident where you are? What do you mean there are no jeepneys?"A few seconds later, Aeryl's response came in, "Ughm. Sir, No, there's a transport strike. Transport groups announced a tigil pasada last night."Realizing the gravity of the situation, Daniel immediately searched for more information online. As he read about the week-long strike, he learned that jeepney drivers, operators, and various other groups were protesting against the government's jeepney phase-out.Concerned that his other
March 21, 2023, 10:17 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary OfficeDaniel's eyes lit up with the sudden idea that struck him that the grin on his face runs from ear to ear. He quickly scrolled through his phone's contacts and found Edbert's number, or Berto as his friends call him. Berto was a friend he had met long ago through a writer's community and had kept in touch sporadically.After a few rings, Berto's voice came through the phone, "Hello?""Yo, bro, it's Daniel!" Daniel exclaimed, his voice brimming with excitement."Hey, man! Long time no talk. What's up?" Berto responded warmly."I'm doing great, man. Listen, where are you right now?" Daniel asked."I'm at the volunteer center at Katipunan, why?" Berto asked"Knew it! I had a feeling you'd be there! I'll go there alright? Wait for me. I should be there in around 30 minutes. Can't wait to catch up!" Daniel said, his words tumbling out in a
March 21, 2023, 11:58 AM - Katipunan Avenue, Quezon City, Philippines - Angat Buhay Volunteer Center As Daniel and Berto left the Foundation, Daniel checked his watch and realized it was nearly noon. "Hey, bro," he said, "it's almost lunchtime. How about I treat you to lunch? I also have something else I want to discuss with you." Berto nodded and replied, "Sure, why not?" He followed Daniel to his car, and they drove to Yoshimeatsu Katipunan, a cozy Japanese grill restaurant nearby known for its mouth-watering grilled dishes. The staff welcomed them warmly and handed them menus. After browsing the menu, they decided to try the unlimited menu and headed to the buffet to pile their plates high with various meats, seafood, and vegetables. They filled their plates with succulent chicken wings, juicy slices of beef, plump prawns, and fresh vegetables. Back at their table, they started cooking their choices on the grill, filling the air with the sizzling aroma of meats. While they caugh
March 22, 2023, 1:23 PM - 596 Monumento Rotonda, Caloocan, Philippines - Monumento CircleOn the day of the shoot, Daniel and his team arrived at the circle and worked closely with Berto, who coordinated the logistics for the shoot with the foundation and the drivers. As they arrived on site, Daniel called out to Berto, waving his hand in greeting."Yo Berto!" he exclaimed.Berto turned around and smiled at the group. "You guys all set up?" he asked."Yeah, we're ready to go," Daniel replied.Following Berto's lead, the team captured footage of the food distribution, the stranded passengers, and the people getting into the cars provided by Inklusive for free rides. The long line of passengers waiting for a ride seemed relieved that they would finally be able to reach their destinations. Some of them took photos, while others expressed their gratitude for being able to get a ride without having to pay a single centavo. It was heartwarming to see the community coming together in support
March 24, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001The next day, Daniel woke up to the sound of his alarm and immediately reached for his phone. As he scrolled through his notifications, he felt his heart skip a beat. The company's social media accounts were buzzing with activity.He had been closely monitoring the first video they posted last night, which they had released on Facebook, YouTube, Instagram, Tiktok, and the company website. When he called it a day, the video only had a few reactions and comments from team members, acquaintances, and volunteers of the foundation. But now, his eyes widened as he saw that the Facebook post alone had over 123,000 reactions and more than 1000 shares.Excitedly, Daniel began reading some of the positive comments out loud, "This video made me realize the struggles of our drivers, thank you for raising awareness" and "The imported modernization is so expensive! The government should find better alternative
March 25, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001Yesterday, Inklusive not only uploaded the remaining videos but also collaborated with content creators who share their advocacy. In return, the company promoted the creators' videos about their campaign on social media, which helped increase their campaign's reach.However, the downside is that Daniel's projections show that even with the current boost, they might only get a maximum of 3.5 million organic reach. This news weighed heavily on him, causing him to worry about failing their mission this time."This is frustrating," Daniel sighed. "But on the bright side, we were able to raise awareness for the drivers' situation, right?"So after his morning usual routine, Daniel went down to the office. He tasked the team to relax for now and start to shift their focus to the next goal at hand. Preparing to attend client briefs with various companies to create pitches for paid ad campaigns.Daniel a
March 25, 2023, 11:23 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary OfficeAfter retrieving his motorcycle, Daniel drove straight back to the condominium and parked it in his designated spot before making his way inside.As he entered the building, a cameraman caught sight of him and signaled to his partner, who was holding a microphone with an 'INQ' logo. The two turned towards Daniel, drawing the attention of the others nearby.Realizing that they were all there to interview him, Daniel was taken aback. There were seven pairs of reporter-cameramen waiting for him, including three from TV networks and four from newspapers."Are you Mr. Daniel Abelardo? Hi! I'm Gale from The Inquirer, can we have an interview with you?" asked the woman holding the "INQ" microphone."Sir, I'm Phoebe from Rappler, can we ask a few questions?" another lady interjected.The reporters all spoke at once, overwhelming Daniel with
March 26, 2023, 5:41 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001When Daniel woke up the next day, he was immediately jolted awake by Sampaguita's robotic voice, which, at this moment, was music to Daniel's ears.*Ding*"Congratulations host," Sampaguita announced, "Minor mission: Overcome being unknown has been completed.The host is hereby rewarded with 100 overcome points and a 4-bedroom house and lot property located in Mira Nila Homes, Pasong Tamo, Quezon City, Philippines.The title of the property will be sent right away to the host's current abode."Daniel smiled as he saw the house that was included in this time's reward. It was something he can use for something he had been wanting to do for a long time.So Daniel immediately got up, went through his morning daily routine of working out and making breakfast, ate then freshened up to prepare to go somewhere.But before he left, he picked up his phone and dialed an all-familiar number to him."Hey, ma.
April 3, 2023, 9:14 AM - 121 Valero Access Road 3 Salcedo Village, Makati, Philippines - 1900 Antel Corporate Center - Solé Corporate OfficeInside a small conference room in the client's office building, Daniel and the Inklusive team anxiously awaited their turn to present. TVWA, their competitor for this pitch, was currently showcasing their ideas in the main conference room.Glancing at his team, Daniel observed a mix of excitement and anxiety on their faces. Understanding the pressure they felt as part of Inklusive's first pitch, he leaned forward and addressed them in a calm, reassuring tone."Look at you guys," he chuckled, shaking his head. "Why are you all so nervous? Come on, have a little faith in yourselves! We've got this in the bag. We've put in the work, we've got the talent, and we've prepared an interesting campaign proposal. Trust me, we're well-prepared, and I believe in each and every one of you. Let's show them what Inklusive is capable of."His words seemed to eas
March 27, 2023, 11:30 AM - Makati City, PhilippinesAs the Inklusive team rode back to the office in one of their company cars, the tension from the encounter with the head of the competing agency still lingered in the air. The team couldn't help but discuss the arrogance they had witnessed, their voices filled with a mix of frustration and determination."I can't believe how arrogant that guy was," Jewel exclaimed, her voice laced with frustration. "Did you see the way he dismissed our ideas and belittled our capabilities? It was completely uncalled for."Daniel, who was sitting beside Jewel, sighed and said, "Don't let them get to you. If there is one thing I've learned in my time in advertising is that if you let intimidation blow your fuse, you lose. Learn to control your anger, you will encounter worse people than that in the industry, I can tell you that much. Besides, they did have grounds for their confidence, they are from TVWA, a bigwig in the advertising field, but let's no
March 27, 2023, 8:14 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary Office"Alright," Daniel addressed the Inkusive team, his voice filled with excitement and determination, "Good morning, everyone. Today is the first client brief the company will face, fosho it ain't the last, nevertheless, let's give it our all to secure this one."The team nodded in agreement, also excited for their, hopefully, first client"Okay," Daniel continued, "So Lily, Jewel, Dwight, JP, and Jhunel come with me, the rest can stay here and continue working on our social media. We'll update you on the progress later."The designated team members gathered their belongings and followed Daniel out of the office, excited and nervous for their first client brief with Inklusive. As they made their way to the client's location, the excitement in the air was palpable. This was a crucial opportunity for Inkusive to showcase their talents and
March 26, 2023, 9:27 AM - Senate Village Phase 2, Baranggay 173, Caloocan City, Philipines - Abelardo ResidenceAs his parents heard the commotion outside, they rushed out to welcome him back home. "Daniel!" his mom exclaimed as she embraced him."Ma, Pa, mano po," Daniel greeted them."Oh, Anak, your mom mentioned you were taking us somewhere?" his dad inquired."Yes, Pa, it's a surprise. Follow me there, and you can drive this car," Daniel replied, gesturing to the new car parked in front of their house. His parents were surprised to see it there, and they also noticed Mia standing next to the car."Is this your car, Anak? And who is this? Is she your new girlfriend? Why didn't you introduce her earlier?" his mom inquired.Hearing the comment Mia of course blushed but was too shy to retort. Daniel shook his head at the antics of his mother. "Ma, no po." He then turned to Mia and said, "Sorry bout that. Please don't mind my mom."Mia shook her head in response, indicating she doesn't
March 26, 2023, 5:41 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001When Daniel woke up the next day, he was immediately jolted awake by Sampaguita's robotic voice, which, at this moment, was music to Daniel's ears.*Ding*"Congratulations host," Sampaguita announced, "Minor mission: Overcome being unknown has been completed.The host is hereby rewarded with 100 overcome points and a 4-bedroom house and lot property located in Mira Nila Homes, Pasong Tamo, Quezon City, Philippines.The title of the property will be sent right away to the host's current abode."Daniel smiled as he saw the house that was included in this time's reward. It was something he can use for something he had been wanting to do for a long time.So Daniel immediately got up, went through his morning daily routine of working out and making breakfast, ate then freshened up to prepare to go somewhere.But before he left, he picked up his phone and dialed an all-familiar number to him."Hey, ma.
March 25, 2023, 11:23 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary OfficeAfter retrieving his motorcycle, Daniel drove straight back to the condominium and parked it in his designated spot before making his way inside.As he entered the building, a cameraman caught sight of him and signaled to his partner, who was holding a microphone with an 'INQ' logo. The two turned towards Daniel, drawing the attention of the others nearby.Realizing that they were all there to interview him, Daniel was taken aback. There were seven pairs of reporter-cameramen waiting for him, including three from TV networks and four from newspapers."Are you Mr. Daniel Abelardo? Hi! I'm Gale from The Inquirer, can we have an interview with you?" asked the woman holding the "INQ" microphone."Sir, I'm Phoebe from Rappler, can we ask a few questions?" another lady interjected.The reporters all spoke at once, overwhelming Daniel with
March 25, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001Yesterday, Inklusive not only uploaded the remaining videos but also collaborated with content creators who share their advocacy. In return, the company promoted the creators' videos about their campaign on social media, which helped increase their campaign's reach.However, the downside is that Daniel's projections show that even with the current boost, they might only get a maximum of 3.5 million organic reach. This news weighed heavily on him, causing him to worry about failing their mission this time."This is frustrating," Daniel sighed. "But on the bright side, we were able to raise awareness for the drivers' situation, right?"So after his morning usual routine, Daniel went down to the office. He tasked the team to relax for now and start to shift their focus to the next goal at hand. Preparing to attend client briefs with various companies to create pitches for paid ad campaigns.Daniel a
March 24, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001The next day, Daniel woke up to the sound of his alarm and immediately reached for his phone. As he scrolled through his notifications, he felt his heart skip a beat. The company's social media accounts were buzzing with activity.He had been closely monitoring the first video they posted last night, which they had released on Facebook, YouTube, Instagram, Tiktok, and the company website. When he called it a day, the video only had a few reactions and comments from team members, acquaintances, and volunteers of the foundation. But now, his eyes widened as he saw that the Facebook post alone had over 123,000 reactions and more than 1000 shares.Excitedly, Daniel began reading some of the positive comments out loud, "This video made me realize the struggles of our drivers, thank you for raising awareness" and "The imported modernization is so expensive! The government should find better alternative
March 22, 2023, 1:23 PM - 596 Monumento Rotonda, Caloocan, Philippines - Monumento CircleOn the day of the shoot, Daniel and his team arrived at the circle and worked closely with Berto, who coordinated the logistics for the shoot with the foundation and the drivers. As they arrived on site, Daniel called out to Berto, waving his hand in greeting."Yo Berto!" he exclaimed.Berto turned around and smiled at the group. "You guys all set up?" he asked."Yeah, we're ready to go," Daniel replied.Following Berto's lead, the team captured footage of the food distribution, the stranded passengers, and the people getting into the cars provided by Inklusive for free rides. The long line of passengers waiting for a ride seemed relieved that they would finally be able to reach their destinations. Some of them took photos, while others expressed their gratitude for being able to get a ride without having to pay a single centavo. It was heartwarming to see the community coming together in support