March 21, 2023, 10:17 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary OfficeDaniel's eyes lit up with the sudden idea that struck him that the grin on his face runs from ear to ear. He quickly scrolled through his phone's contacts and found Edbert's number, or Berto as his friends call him. Berto was a friend he had met long ago through a writer's community and had kept in touch sporadically.After a few rings, Berto's voice came through the phone, "Hello?""Yo, bro, it's Daniel!" Daniel exclaimed, his voice brimming with excitement."Hey, man! Long time no talk. What's up?" Berto responded warmly."I'm doing great, man. Listen, where are you right now?" Daniel asked."I'm at the volunteer center at Katipunan, why?" Berto asked"Knew it! I had a feeling you'd be there! I'll go there alright? Wait for me. I should be there in around 30 minutes. Can't wait to catch up!" Daniel said, his words tumbling out in a
March 21, 2023, 11:58 AM - Katipunan Avenue, Quezon City, Philippines - Angat Buhay Volunteer Center As Daniel and Berto left the Foundation, Daniel checked his watch and realized it was nearly noon. "Hey, bro," he said, "it's almost lunchtime. How about I treat you to lunch? I also have something else I want to discuss with you." Berto nodded and replied, "Sure, why not?" He followed Daniel to his car, and they drove to Yoshimeatsu Katipunan, a cozy Japanese grill restaurant nearby known for its mouth-watering grilled dishes. The staff welcomed them warmly and handed them menus. After browsing the menu, they decided to try the unlimited menu and headed to the buffet to pile their plates high with various meats, seafood, and vegetables. They filled their plates with succulent chicken wings, juicy slices of beef, plump prawns, and fresh vegetables. Back at their table, they started cooking their choices on the grill, filling the air with the sizzling aroma of meats. While they caugh
March 22, 2023, 1:23 PM - 596 Monumento Rotonda, Caloocan, Philippines - Monumento CircleOn the day of the shoot, Daniel and his team arrived at the circle and worked closely with Berto, who coordinated the logistics for the shoot with the foundation and the drivers. As they arrived on site, Daniel called out to Berto, waving his hand in greeting."Yo Berto!" he exclaimed.Berto turned around and smiled at the group. "You guys all set up?" he asked."Yeah, we're ready to go," Daniel replied.Following Berto's lead, the team captured footage of the food distribution, the stranded passengers, and the people getting into the cars provided by Inklusive for free rides. The long line of passengers waiting for a ride seemed relieved that they would finally be able to reach their destinations. Some of them took photos, while others expressed their gratitude for being able to get a ride without having to pay a single centavo. It was heartwarming to see the community coming together in support
March 24, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001The next day, Daniel woke up to the sound of his alarm and immediately reached for his phone. As he scrolled through his notifications, he felt his heart skip a beat. The company's social media accounts were buzzing with activity.He had been closely monitoring the first video they posted last night, which they had released on Facebook, YouTube, Instagram, Tiktok, and the company website. When he called it a day, the video only had a few reactions and comments from team members, acquaintances, and volunteers of the foundation. But now, his eyes widened as he saw that the Facebook post alone had over 123,000 reactions and more than 1000 shares.Excitedly, Daniel began reading some of the positive comments out loud, "This video made me realize the struggles of our drivers, thank you for raising awareness" and "The imported modernization is so expensive! The government should find better alternative
March 25, 2023, 5:38 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001Yesterday, Inklusive not only uploaded the remaining videos but also collaborated with content creators who share their advocacy. In return, the company promoted the creators' videos about their campaign on social media, which helped increase their campaign's reach.However, the downside is that Daniel's projections show that even with the current boost, they might only get a maximum of 3.5 million organic reach. This news weighed heavily on him, causing him to worry about failing their mission this time."This is frustrating," Daniel sighed. "But on the bright side, we were able to raise awareness for the drivers' situation, right?"So after his morning usual routine, Daniel went down to the office. He tasked the team to relax for now and start to shift their focus to the next goal at hand. Preparing to attend client briefs with various companies to create pitches for paid ad campaigns.Daniel a
March 25, 2023, 11:23 AM - Vertis North, Diliman, Quezon City, Philippines - Orean Place CS 103 - Inklusive Creatives and Advertising's Temporary OfficeAfter retrieving his motorcycle, Daniel drove straight back to the condominium and parked it in his designated spot before making his way inside.As he entered the building, a cameraman caught sight of him and signaled to his partner, who was holding a microphone with an 'INQ' logo. The two turned towards Daniel, drawing the attention of the others nearby.Realizing that they were all there to interview him, Daniel was taken aback. There were seven pairs of reporter-cameramen waiting for him, including three from TV networks and four from newspapers."Are you Mr. Daniel Abelardo? Hi! I'm Gale from The Inquirer, can we have an interview with you?" asked the woman holding the "INQ" microphone."Sir, I'm Phoebe from Rappler, can we ask a few questions?" another lady interjected.The reporters all spoke at once, overwhelming Daniel with
March 26, 2023, 5:41 AM - Vertis North, Diliman, Quezon City, Philippines - Penthouse 001When Daniel woke up the next day, he was immediately jolted awake by Sampaguita's robotic voice, which, at this moment, was music to Daniel's ears.*Ding*"Congratulations host," Sampaguita announced, "Minor mission: Overcome being unknown has been completed.The host is hereby rewarded with 100 overcome points and a 4-bedroom house and lot property located in Mira Nila Homes, Pasong Tamo, Quezon City, Philippines.The title of the property will be sent right away to the host's current abode."Daniel smiled as he saw the house that was included in this time's reward. It was something he can use for something he had been wanting to do for a long time.So Daniel immediately got up, went through his morning daily routine of working out and making breakfast, ate then freshened up to prepare to go somewhere.But before he left, he picked up his phone and dialed an all-familiar number to him."Hey, ma.
March 26, 2023, 9:27 AM - Senate Village Phase 2, Baranggay 173, Caloocan City, Philipines - Abelardo ResidenceAs his parents heard the commotion outside, they rushed out to welcome him back home. "Daniel!" his mom exclaimed as she embraced him."Ma, Pa, mano po," Daniel greeted them."Oh, Anak, your mom mentioned you were taking us somewhere?" his dad inquired."Yes, Pa, it's a surprise. Follow me there, and you can drive this car," Daniel replied, gesturing to the new car parked in front of their house. His parents were surprised to see it there, and they also noticed Mia standing next to the car."Is this your car, Anak? And who is this? Is she your new girlfriend? Why didn't you introduce her earlier?" his mom inquired.Hearing the comment Mia of course blushed but was too shy to retort. Daniel shook his head at the antics of his mother. "Ma, no po." He then turned to Mia and said, "Sorry bout that. Please don't mind my mom."Mia shook her head in response, indicating she doesn't